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Green Hygienics signs brokerage agreement with Established Brands

Partnership will increase exposure and brand awareness of the company's various eco-friendly products to both retailers and consumers.

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By: Karen McIntyre

Editor, Nonwovens Industry

Green Hygienics, Inc. has formed an agreement with Established Brands, a national product broker that specializes in maximizing existing revenue streams and identifying new market opportunities. Established Brands will represent various Green Hygienics products under their trademarked brands and as private-label opportunities with national and global accounts. Established Brands is headquartered in Minneapolis, MN, and has offices in New York.

“Established Brands has a long history of partnering with and improving the brand equity of products in emerging categories such as our new line of tree-free bamboo-based products,” says Philip Rundle, CEO of Green Innovations. “Their network, which includes some of the largest retailers in the world, is a strong asset for Green Hygienics as we seek to gain market share. They will help support our growth and add depth to our sales team, while creating exposure to global markets.”

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation’s 100% tree-free bamboo-based product line, including personal care and paper-based goods.

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